What is a Social Media Contest?
The great thing about social media contest is that they are as diverse as the brands that create them. For a service company, for example, a social media contest could take the form of the company in question raffling off a service package to customers who enter their name in a drawing. For a company that sells physical products, the giveaway might be awarded to the customer that answers a question correctly or shares a photo of themselves using the company's products. There's no real “wrong way” to do a giveaway. Instead, it all comes down to you, your brand, and what you value.4 Winning Reasons to Host a Social Media Contest
If you've ever considered running a social media contest, questions about the ROI of the process are probably what has kept you from taking the leap. Fortunately, social media contests have a high ROI, generally. In fact, a good contest can create some real, tangible benefits for the people that organize them. With that in mind, here are our top four favorite reasons to run a social media contest:1. Contests Build Community

2. Contests Give People a Reason to Follow You

3. Contests can Grow Your Subscriber List

4. Boost Sales
